Choice Co-Working Space

Toys for Tots


Choice Co-Working Space and Choice Insurance will be collecting toys for the Toys for Tots campaign.  Just drop off any unwrapped toy at our office at Suite 204, Western Blvd., Raleigh, 27606.  We will be collecting toys until December 13th.

Free Day Pass for Panera Bread and Starbuck Customers!

Choice Co-Working Space would like to offer all Panera Bread and Starbuck customers a Free Day Pass to our Co-Working center. Just come in any time during our normal business hours and show your a receipt from Panera or Starbucks for a free pass for that day. Some restrictions may apply. One pass for each new customer. Offer expires on 12/31/15.

Free Day Pass For Veterans

patt_flag_and_eagleIn recognition of Veterans Day, Choice Co-Working Space would like to offer all Veterans a Free Day Pass to our Co-Working center. Just come in any day from November 11th through November 30th, during our normal business hours and show your id for a free pass for that day. Some restrictions may apply.

Are Display And Social Ads Still Effective?

Unsure where to invest your advertising and marketing budget? In a recent study, and asked approximately 500 internet users their opinion on various types of online ads and their effectiveness. Before you buy a display or banner ad, social ad, or paid search engine results, see the infographic below. The results may surprise you!

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How To Define Your Business Brand

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Branding. Seemingly you can’t go to any business conference or networking meeting without someone talking about your brand or theirs.  But what exactly is a brand? Is it the physical product or service? Is it PR and marketing? Is it the online presence? According to a business’ brand isn’t defined by any of those things.

Simply put, your brand is your promise to your customers. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. defines it slightly differently:

A brand is not just a logo, ad campaign, spokesperson or slogan. Rather a brand is a product of the millions of experiences a company creates with employees, vendors, reporters, communities, and customers—and the emotional feelings these groups develop as a result of their experiences

Some of the best examples of branding are Coca Cola, Apple, Nike.  For their customers each of these brands bring a unique experience to mind.  It’s the emotional connection that we’ve attached to their products or services that creates their brand.  As a business have you created memorable moments or emotional connections for your customers that would define your brand?  If no, here’s some questions that you should ask yourself says

  • What’s your company’s mission?
  • What are the benefits and features of your product or service?
  • What’s your customer’s perception of your business?
  • What qualities would you want your customers to associate with you?

Answering those questions is phase one of defining your business’ brand. Now, you must promote it through various channels including your website, your logo, even your colors.  To learn even more ways to define and promote your brand read’s post  or click branding examples.

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